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This Sunday the Kansas City Chiefs and San Francisco 49ers will face off in the 58th Super Bowl. CU Boulder experts are available to discuss Super Bowl ads, marketing strategies and what the backlash surrounding Taylor Swift says about gender values in the U.S.

Taylor Swift’s impact

Jamie Skerski, associate chair for undergraduate studies in the Department of Communication, is teaching a course this semester called “Communication, Culture & Sport.” She can discuss media focus and backlash on the relationship between Taylor Swift and tight end Travis Kelce, and what it says about gender and cultural values in the United States.

Super Bowl ads, marketing��

Alixandra Barasch, professor of marketing at the Leeds School of Business, focuses on consumer behavior and well-being with a focus on consumer psychology. She can discuss how Super Bowl commercials have become a cultural touch point for Americans, how big brands have adapted their Super Bowl marketing strategy to leverage social media, what’s changed about Super Bowl ads and trends that have lasted the test of time, among other topics.

, a teaching professor with CU’s College of Media, Communication and Information, has over 20 years of advertising experience and has worked on Super Bowl ads for brands like Coca Cola and Frito-Lay. As an industry expert, Gillette can speak about some of the anticipated ads that will be featured at this year’s Super Bowl, the process of creating and implementing a Super Bowl ad campaign and how AI has affected the advertising industry. *Phone, Zoom or email interviews preferred
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