MSBA Marketing Analytics Track Careers

At Leeds School of Business, we prepare students in the MSBA Marketing Analytics Track for rewarding careers that serve a critical part of many organizations.

Corporations have recruiting timelines that start as early as August. Therefore, we begin working with students at orientation to discuss strategy and create an individualized timeline. Students are then supported through career coaching sessions, resume reviews, workshops, employer visits, on-campus recruiting and networking events.

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Careers in Marketing Analytics

The MS Marketing Analytics program prepares students to accelerate their career in this high-demand field with increasing career opportunities.

  • Global Manager, Marketing Analytics
  • Marketing Analytics Manager
  • Marketing Analytics Lead Senior
  • Senior Manager, Marketing Insights and Analytics
  • Senior Manager, Digital Marketing
  • Director of Marketing Analytics
  • Senior Digital Engagement Administrator
  • Benefits Analyst

Graduate Career Management Services

CAREER COACHING

  • Assessments and one-on-one conversations to empower you to identify your skills, strengths, interests, and motivators, which we use to explore career paths Ìý
  • Foundation for developing your unique professional value proposition
  • Personalized support in goal setting
  • Frameworks for identifying potential employers and creating strategic networking plans
  • Behavioral and case interview preparation
  • Offer management and salary negotiation support

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MATERIALS REVIEWS

  • Resumes
  • Cover letters
  • Networking correspondence
  • LinkedIn profiles

GRADUATE CAREER MANAGEMENT LED ENGAGEMENTS

  • Employer meet and greets
  • Coffee chats
  • Resume books
  • Introductions for Interviews
  • Virtual or on-campus information sessions

SIGNATURE NETWORKING EVENTS

  • Buffs to Business
  • Professional mentoring kick-off celebration
  • Graduate networking and recruiting night
  • Disco-interno networking event for first and second year MBA students
  • Last Lecture
  • MBA Alumni Holiday Party

PROFESSIONAL DEVELOPMENT WORKSHOPS

  • Interviewing
  • Salary negotiation
  • Networking
  • Professional presence and communications
  • Strengths assesments